What Is Filling The Gaps And How Can It Help Me Start A Business

Business, Home Business.

A common sense approach to achieving success with your home - based business - one of the biggest obstacles to starting a home - based business is in trying to decide what type of business to start. When choosing a business there is a simple common sense approach to solving this question, just fill the gaps. Sometimes the answer to our questions stare us straight in the face.

What is filling the gaps and how can it help me start a business? - when you see a gap in the business, you take that opportunity to exploit it by doing it better. Fill the gaps is a concept whereby you observe how well other businesses in your area are operating and whether or not they are satisfying the customer. Perhaps a business is already doing something, but not very well. Offer a point of distinction and capitalize on it. Find a way to fill that gap and perform that function more efficiently.

Find a way to be superior, price, whether through responsiveness, customer service, or a better product offering. - let us look at some service offerings that you can use to distinguish yourself and start your business. Once you have found something that you can offer that defines your business, run with it by advertising and promoting that difference to your target market. For instance, I find that hanging Christmas lights, cleaning house gutters, shoveling snow, and washing a pet are all time consuming and laborious tasks. This is the gap and you can fill it by starting a business that others are not fully engaged in, or are not doing very well. An untapped market probably exists that feels the same way as I do, and would be willing to pay someone else to do them.

If you are not sure whether a gap actually exists, try some market research. - think about five common businesses in the area that you feel are not operating as well as they could. Market research is simple and very effective. Write down their product and service offerings. Visit a local grocery store, ask the manager whether you may speak to the customers as they leave the store and after he gives you permission ask at least 25 - 30 people if they would rate the product or services of the five businesses in your study. Under each product or service set a rating scale of 1 to 5 with five being exceptional and one being unhappy. If you find someone who is unhappy, ask him or her why they are unhappy and whether they had a solution that could have helped the company get an exceptional.

I have always heard that a companies unhappiest customers provide the best information for improving. - these customers will be your greatest source of information. Here is your opportunity to ask those customers to start your business by letting you know where the gaps are and how you can fill them. I hope that this article will help you start a new home business for yourself and your family and that it will be successful and provide you with financial freedom for many years to come.